Teen retailer Abercrombie & Fitch sues Beyonce over plan to sell a ‘Sasha Fierce’ fragrance.

Abercrombie sues Beyonce over plan for fragrance

COLUMBUS, Ohio — Teen clothing retailer Abercrombie & Fitch Co. is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego.

Abercrombie & Fitch says in a lawsuit filed Tuesday in federal court in Columbus that Knowles’ intent to use the name constitutes trademark infringement, unfair competition and deceptive trade practices.

New Albany, Ohio-based Abercrombie says its Abercrombie & Fitch Trading Co. subsidiary has owned the Fierce trademark since 2002 for its own men’s fragrance.

It asks the court to order Knowles to halt her plan to sell a fragrance with a similar name.

Abercrombie says sales of its fragrance have exceeded $190 million. It projects 2009 sales at $64 million.