Maker’s Mark takes aim at high-end tequila product in trademark infringement suit

Maker’s suit deals with red wax seal

LOUISVILLE, Ky. — Maker’s Mark Distillery has filed a federal lawsuit accusing some competitors of a trademark infringement by allegedly copying the Kentucky bourbon maker’s famous red wax seal.

The suit filed this week in Louisville names the maker of the high-end tequila Jose Cuervo Reserva de la Familia as a defendant, along with Diageo North America Inc., which distributes the tequila in the United States.

Maker’s Mark claims the red wax coating on the tequila has spurred purchases by some people who mistakenly think the product is connected with Maker’s Mark.

Attorneys for the defendants declined comment Friday, saying they haven’t thoroughly reviewed the suit.