Got slogan? Dairy industry lashes NY House candidate for using famous advertising phrase
By APWednesday, October 21, 2009
Dairy industry hits NY House candidate over slogan
ALBANY, N.Y. — Got trademark?
The dairy industry is criticizing the Democratic candidate in New York’s 23rd Congressional District race for using the famous slogan “Got milk?” in a political ad.
The Northeast Dairy Foods Association, which represents milk processors and dairy farm producers, says Bill Owens is using the registered trademark without authorization. Dairy farmers pay to use the line in advertising.
Owens uses the phrase “got milk money” in an ad arguing that retail prices of milk aren’t going down fast enough compared to the wholesale rates paid to farmers.
Owens says the ad is a parody, not a misuse of the slogan, and he wants to help dairy farmers get a fair price.
The 23rd district includes all or part of 11 counties, including much rural farm land.
The election is Nov. 3.
